Felt – Facts, approach and creative build
Romania are good patriarchal country in which the male was far away from demanded to get by themselves. “You are the tough sex, never ever shout, dont show off your thinking, get a better “man” occupations, become difficult, suck it!” is a discussion atlanta divorce attorneys friends. The latest venture idea: issues these types of stereotypes and you will promote Romanian people to-be on their unique due to relatable reports.
THEME/Chance
An international rebranding looked to out be the number 1 opportunity for Remington to have an alternate voice from inside the Romania. It had been Remington’s very first communication campaign into the Romania, immediately after years of silence. Naturally, the work was included with multiple ambitions: in order to renew Remington’s pictures in to the Romania, to shine conversation in the brand name and so you can increase transformation taking its hero products.
Research
Remington’s target are a basic listeners of individuals, 18 so you’re able to 40-five years of age. Although not, search proved that men users think the company immediately following the newest a brand for ladies. Having eg an interesting you’ll in the future, i paign and you may generally address him or her. That it, with in your mind part of the expectations: monitor the message away from rebranding, adapt they in your community, in the place of forgetting products that was basically from inside the notice once the a great result of the expertise intended for men and women. Read more